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How it works

From brief to live campaign in four steps.

Most customers go from kickoff to first measurable campaign within 11 business days. Larger rollouts take 4–6 weeks. Here's the playbook.

01
Days 1–3

Brief & onboarding

Your dedicated solutions architect maps your brand, markets, KPIs, and existing ad accounts. We import historical performance data, audit creative assets, and configure your workspace with role-based access for your team and any partner agencies.

Included
  • Workspace setup
  • Brand kit ingestion
  • Ad account integration (Meta, Google, TikTok)
  • Custom KPI dashboards configured
02
Days 4–7

Creative generation

Our AI Creative Studio generates campaign-ready assets in your specified languages and markets. Each creative is reviewed by your team in our approval interface, with variant testing and brand safety filters running continuously.

Included
  • Image + video + copy generation
  • 7 African languages supported
  • Brand-safety filter (auto-rejects 11 categories)
  • A/B variant generation on demand
03
Days 8–11

Launch & orchestration

Push live across all integrated channels with a single click. Budget allocation auto-adjusts based on real-time performance signals, with FX-locked spend caps per market and channel.

Included
  • Unified launch across 8 platforms
  • Per-market budget control in local currency
  • Real-time pacing algorithm
  • Compliance audit trail logged automatically
04
Ongoing

Optimise & report

Live attribution dashboards show what's working. Your account team reviews performance weekly and our AI surfaces optimisation opportunities — creative refreshes, budget shifts, audience expansions — before they become problems.

Included
  • Cross-channel attribution
  • Weekly executive reports
  • Anomaly alerts via Slack / email
  • Quarterly strategy reviews
The architecture

Built on a foundation of frontier AI and local data.

Surface
Web dashboardMobile appAPI & SDKSlack / Teams bots
Intelligence
Frontier LLMs (Claude, GPT, Gemini)Image + video diffusion modelsWhisper-class speech modelsCustom moderation models
Orchestration
Campaign engineBudget pacingAttribution graphCompliance runtime
Integrations
Meta · Google · TikTok · YouTubePaystack · Flutterwave · M-PesaMixpanel · Segment · SnowflakeFirebase · Supabase · Postgres

See it in action.

A 30-minute walkthrough with our team — tailored to your markets.