Building the ad infrastructure Africa deserves.
We started AdsMatata because we'd lived the problem — running campaigns from Accra to Nairobi with five different tools, three FX rates, and creative that never quite landed. So we built the platform we wished existed, for every business advertising in Africa.
Make world-class advertising infrastructure as accessible in Lagos as it is in London.
African advertising spend will cross $20B annually by 2030. Yet the tools businesses use to deploy that spend are still — overwhelmingly — built for North American and European markets. Languages don't fit. Currencies don't reconcile. Cultural context is missing. Compliance is an afterthought.
We're closing that gap. Frontier AI, local data, and operational rigour — built by a team that understands the markets we serve because we grew up in them. Whether you're a solo founder running your first paid campaign or an agency managing fifteen brands across the continent, the same infrastructure shows up.
Five principles shape every decision.
Every feature ships with cultural and linguistic nuance baked in.
Compliance, security, and uptime are not premium add-ons — they're table stakes for every customer, on every plan.
No percentage-of-spend. No hidden fees. Just clear platform pricing.
Built by people who've run campaigns. Every workflow has been lived.
54 markets is the goal. We started with 5; we won't stop there.